1860 At the age of twenty, Edouard Heuer sets up a watchmaking workshop in St. Imier, in the Swiss Jura region.
1869 One of the first Heuer patents: Edouard Heuer patented one of the first crown-winding mechanism for pocket watches.
1895 Patent of the TAG Heuer water-resistant case: Heuer patents one of the first water-resistant cases for pocket watches.
1908 Pulsimeter dial patent: Heuer patents the Pulsometer dial, still used by doctors today.
1911 Time of Trip: The first dashboard chronograph patented by TAG Heuer in 1911, was designed for aircraft and automobiles.
1914 The first wrist-worn chronographs: Introduction of one of the brand's first wrist chronographs with a silver case, enamelled dial and luminous hands. These models are fitted with a Valjoux 15-line movement, with the crown near the 12 o'clock position.
1916 The Micrograph: accurate to 1/100th of a second: Heuer invents the "Micrograph", the world's first sports stopwatch with a precision of 1/100th of a second. This model revolutionized timekeeping, particularly during the Olympic Games sprint competitions and for technical research.
1916 Semicrograph accurate to 1/50th of a second: The "Semicrograph" measures time to 1/50 of a second. the "Semicrosplit" version can measure two events simultaneously thanks to its split second hand.
1920s Heuer specializes in sports creates the “Monte-Carlo” pocket size counter for Roulette and Lotto, with a hand winding movement. It was more a roulette wheel for the vest pocket than a watch fitted with a pocket watch movement.
1922 TAG Heuer introduces the Paul Valette watch featuring a movement by Le Coultre.
1930 The TAG Heuer brand identity arrow:
One of the most distinctive elements of TAG Heuer design during the 1930's is the "brand identity" arrow: the small arrow-shaped minute hand seen in this sports stopwatch with a precision of 1/5th of a second.
1930 A case named "Monza":
Creation of an original cushion-shaped case re-edition to be named “Monza” in honour of the legendary Italian circuit.
1933 The Autavia dashboard instrument:
Creation of the first dashboard instrument for automobile and aviation : "Autavia" Later in 1933, TAG Heuer introduced the first dashboard featuring an eight-day movement, the “Hervue” dashboard which ran for 8 days without winding.
1935 The Pulsometer for nurses:
Pulsometer: This rare model designed for nurses is fitted with an enamelled dial and has a special device for taking the pulse.
1939 Water-resistant wrist chronograph
Launch of a water-resistant wrist chronograph.
1940 Precursor of the Targa Florio
This chronograph is the ancestor of the "Targa Florio" chronograph produced in 2001.
1945 General Eisenhower wears a TAG Heuer
General Eisenhower buys a TAG Heuer chronograph with a steel case. All products are signed on the movement, the dial and the case.
1947 TAG Heuer worn by the world’s elite
Prince William of Sweden and Harry S. Truman each wear a gold TAG Heuer chronograph. Start of production of self-winding wristwatches.
Launch of the "Solunar", the first watch with a tide indicator. It had an initial production run of 1000 pieces.
Launch of the "Mareograph" – called the "Seafarer" in the United States. The world's first chronograph with a tide level indicator and dial for regattas.
Introduction of the "Twin-time" model, a self-winding wristwatch with a second time zone indicator. By pressing the push-button at the 2 o'clock position, the small hand can be moved separately to indicate the local time.
1957 The Ring Master, a worldwide first
Launch of the “Ring Master”, stopwatch– a world first – interchangeable rings of scale for timing various sports - with readings down to 1/5th of a second, central minute-hand
1958 The Sebring stopwatch
TAG Heuer launches an unusual two-component dashboard timing device, which includes the split-second "Sebring" stopwatch equipped with a central 60-minute hand and the "Monte Carlo" stopwatch equipped with a central 60-minute hand and a 12-hour digital display. The co-pilot monitors the indications in the roadbook and the device helps him to comply with allotted times.
1960 Super Autavia
Launch of the "Super Autavia", a dashboard chronograph for sports cars. Patented in 1958, this legendary complex of dashboard-installed measuring instruments helped rally teams win some of their sweetest victories. It considerably improved legibility. The co-pilot monitors the indications in the roadbook and the device helps him to comply with allotted times.
1960-1970 Department store chronographs
In the 1960's and 1970's, TAG Heuer supplied chronographs to well-known department stores. This sports stopwatch is fitted with a 15-minute counter and has a precision of 1/10th of a second.
1964 Launch of the “Carrera” chronograph
Jack W. Heuer launches the "Carrera" in tribute to this exciting race “Carrera Pan-American Rally” in the 50’s: The first chronograph with a pure and functional dial design featuring a wide dial opening and a 1/5th of a second scale on the flange. This model rapidly becomes the watch of the champions and a best seller worldwide.
1965 The chronograph and aeronautics
Chronograph designed for Aircraft industry.
1966 Microtimer: 1/1000th of a second
TAG Heuer introduces a worldwide first: the "Microtimer", the first miniaturized electronic timing instrument with a precision of 1/1000th of a second.
1969 A legendary Monaco chronograph
Launch of the legendary “Monaco” model, the world's first chronograph with a water-resistant square case. It is the model preferred by the renowned Hollywood actor Steve McQueen.
1969 Chronomatic with microrotor
Launch of the first automatic chronograph movement with a micro-rotor: the "Chronomatic" (Calibre 11, rapidly replaced by the Calibre 12) was developed and launched by TAG Heuer in 1969.
1969 Race car driver Joe Siffert, a TAG Heuer devotee
The famous Swiss racecar driver Joe Siffert, the winner of two Grand Prix races who was sponsored by the company from 1969 to 1971, wore his Autavia and displayed the “Heuer Chronomatic" logo. He perished during the trials for the Brands Hatch Grand Prix, in 1971.
1969_1971 Autavia and Carrera chronographs
Introduction in 1969 of two of very first wrist chronographs fitted with an automatic self-winding movement using a micro-rotor: the "Autavia" and the "Carrera". On the left, the "Autavia" model with a tachometer scale. On the right, the elegant "Carrera" model. They also have a date display.
1970 The Film-Master in Hollywood
During the 1970's, the legendary "Film-Master" model was used by Hollywood's most famous movie directors to time film sequences.
Launch of the "Pulsar", the first wristwatch fitted with a beta 21-quartz calibre and an LED time display without moving parts. The first 1000 models were launched on the American market.
1970 The Camaro chronograph
Chronograph “Camaro” with a hand winding movement, 1/5th of a second accuracy, 30-minute and 12-hour counters. Tachometer scale. Steel case.
1970 A sport chronometer
This highly readable sports stopwatch from the late 1970's is equipped with a red 60-minute hand in the centre of the dial. The green strip on the push-button located in the middle indicates "start", and the red push-button on the left indicates "stop", while the black push-button is used to "reset" the watch.
1970 Accuracy to 1/100th of a second
This sports stopwatch from the late 1970's is fitted with a quartz movement and a liquid crystal display, and is accurate to 1/100th of a second.
Model of the Calculator Series: Automatic chronograph, 1/5th of a second accuracy, 30-minute counter, date at 6.
1972 The Skipper yachting chronograph
Specialised chronograph for yachting “Skipper”: Automatic chronograph, 1/5th second accuracy, 30 minute counter, date at 6, turning bezel. Date at 6.
1972 The Jacky Ickx Easy Rider
In tribute to Jacky Ickx in 1972, the brand launched the chronograph « Easy Rider Jacky Ickx ». The chrome-plated case was constructed in so-called monohull fashion and may only be opened from the dial side. The pinpallet movement Caliber EB8420 is hidden underneath the dial.
The characteristic of the “Montreal” model is the cushion-shaped case that was so popular in the 1970’s and 1980’s.
1972 Monaco with silver dial
Silver dial version of the “Monaco” first automatic chronograph worldwide with a square, resistant case (wrist chronograph). 1/5th second, 30-minute counter, date.
Not everything that glitters is gold: The “Temporada” was a chronograph housed in a plastic case that was painted gold and could only be opened from the dial side-an unusual style. The movement is a Valjoux 7733
Launch of the “Silverstone”: an automatic chronograph with 1/5th second accuracy, 30 minute and 12 hour counters, date, with a chronomatic movement.
Presentation of the "Chronosplit" the world’s first quartz wrist-chronograph with double digital display – LED and LCD accurate to 1/100th of a second - 15 timepieces ordered by Enzo Ferrari himself. The same year, TAG Heuer sponsored Niki Lauda.
1975 Ferrari Chronosplit
Ordered by Enzo Ferrari himself, this special version of the famous 1975 Chronosplit model, the world's first quartz chronograph, was produced in a limited edition of only 15 pieces.
1975 Microsplit with LCD display
The "Microsplit", the world’s first LCD pocket-size quartz stopwatch accurate to 1/100th of a second was invented and manufactured by TAG Heuer
The automatic Chronograph “Daytona” was a successful model fitted with a development based on the first automatic chronograph movement, Caliber 11. Its characteristics are: 1/5th second accuracy, 30 minute and 12-hour counters, date and tachometer scale.
1977 The Chronosplit Manhattan GMT
Launched in 1977, the “Chronosplit Manhattan GMT” is the world first chronograph combining analogic and digital displays.
Automatic chronograph “Kentucky”, date/day at 3 o'clock. Tachometer scale. 60-second, 30 minute and 12 hour counters. Tachometer scale on flange.- Date and day in window at 3
1985 125th golden anniversary celebration
“125th”: Gold pocket chronograph celebrating the 125th anniversary of Heuer : 1/5th second accuracy, 30 minutes and 12 hour counters, date/date/month, moon phases.
1987 The S/el
TAG Heuer launches the “S/el” series combining sports and elegance. This TAG Heuer model is most representative of the brand's success, with its exclusive design featuring a distinctive S-shaped link bracelet.
1997 Launch of the Kirium
Launch of the “Kirium” series, an exceptional line embodying a fusion of form and function through a judicious combination of technology and design.
2001 Launch of the Kirium F1
Crafted for the avant-garde, the TAG Heuer “Kirium Formula 1” is a feast of technical achievements: The modern analog watch with digital chronograph functions, accurate to 1/100th of a second.
2001 Monza Calibre 36 chronograph
Presentation of the Classics chronograph Monza Caliber 36
2002 Sport Vision
TAG Heuer launches the "2002 Sport Vision": the first luxury sports glasses. "Sport Vision" is an ergonomically designed line of prescription eyewear and sunglasses. Its avant-garde design inspires technology, and technology determines function.
2003 Aquagraph chronograph
In 2003, TAG Heuer has reinvented the automatic diving chronograph: the “2000 Aquagraph”, water-resistant to 500 meters, is the world’s first chronograph with buttons that can be activated underwater. Designed and developed by professional divers, the high-tech “2000 Aquagraph” is a superb underwater accessory
2003 New Link
Launch of the “New Link”, associated with its legendary ambassador, golfer Tiger Woods.
2003 Autavia chronograph
TAG Heuer “Autavia”: The legendary chronograph designed by Jack W. Heuer himself. Originally launched in 1963 with the first automatic movement, in tribute to the Autavia dashboard of 1933, the “Autavia” has been relaunched in 2003 to celebrate the 40th anniversary with an exclusive TAG Heuer Calibre 11 automatic movement.
2003 Microtimer: 1/1000th of a second
Launch of the “Microtimer”: The first Swiss Wrist Timekeeping Instrument accurate to 1/1000th of a second.
2003 Link Calibre 36
The "Link Calibre 36", the star model of the "Link" series, strikes a balance between the elegance of a sports chronograph and the precision of the Calibre 36 movement, an exceptional automatic movement capable of measuring time to 1/10th of a second.
2003 Monaco Sixty-Nine
Launch of the "Monaco Sixty-Nine": TAG Heuer reinvents its icon. With its extraordinary technical performance, this "concept watch" combines in one and the same case the Monaco's manual-winding movement with a digital chronograph movement on the reverse side.
2004 2000 Aquaracer
TAG Heuer launches the “2000 Aquaracer”, the High-Tech and design professional water sports watch for dress-up or dive-deep.
2004 The Carrera’s 40 legendary years
40 years of legend for an emblematic and timeless model of the TAG Heuer Collection: the "Carrera 2004" chronograph represents the sum of the emotions engendered by this legendary model over the last 40 years.
2004 Indy 500 chronograph
“Indy 500 chronograph”: the exclusive chronograph showing TAG Heuer’s involvement with IRL and the Indy 500. Since 2004, TAG Heuer is the Official Timekeeper of the Indy Racing League and Indy 500 Race, and masters the challenge of measuring 1/10 000th of a second
2004 SLR chronograph
Launch of the “SLR Chronograph” by TAG Heuer, an exclusive SLR Mercedes Benz owners limited edition. Its flowing lines, high-performance movement, original shape and ergonomic design are inspired by the prestigious sports car. It is the only automatic chronograph accurate to 1/10th of a second. The SLR Chronograph's Calibre 36 movement is fitted with a regulator module specially designed by TAG Heuer watchmakers, the "Calibre 36 Regulator", which gives the watch's dial the look and functionality of an automobile dashboard.
2004 TAG Heuer Formula 1
Relaunch of the TAG Heuer "Formula 1" series, the casual sports watch originally launched in 1986, endorsed by Kimi Raïkkönen from the West McLaren Mercedes F1 team.
2004 The Monaco V4 revolution
TAG Heuer touched off a true revolution in watchmaking circles with the launch of the new “Monaco V4” concept watch at the 2004 Basel Fair. As the first mechanical movement of the third millennium, its operation involves the use of belts, a linear weight, ceramic ball-races and four V-mounted barrels. Its bold design reflects this revolutionary technology.
We are still working on the individual histories of each manufacturer, as time permits. If you'd like to submit a manufacturer history, let us know and we will credit you as being a contributing author.